• Digital outsells all forms of media combined (TV, Radio, Print, Newspapers, Magazines, etc) $3 to every $1.
• Lower cost— Digital has the ability of audience focusing…there are no wasted impressions
• Measurable results – efforts are trackable where they are not trackable with other forms of advertising.

• 75%of consumers have admitted to judging a company’s credibility based on their website design.

• 77% of B2B purchasers won’t speak to a salesperson until they’ve done their own research.

• Website can be part of the online experience from the beginning to the end.
• 4 searches average per day per person

• By the time a salesperson gets involved, up to 90% of the sales process could be completed by social selling. 

• 90% of all searches start with a search engine
• 46% of searches include local intent
• 28% of local intent result in sales

10,000,000    visitors in Branson in 2021

       27,397    visitors per day

X             4     searches

=   109,589    searches per day by visitors in Branson

X          .46     % looking for something local

=     50,411    searches with local intent

X          .28     resulting in a sale

=    14,115     Sales Per Day because of a website

X  $250.50     Average daily visitor family spend in Branson

=$3,549,923 per day because of a google search

• 16% of businesses receive more than 100 monthly calls from GMB.
• Businesses with more than 100 images in their Google My Business listing get 520% more calls, 2,717% more direction requests, and 1,065% more website clicks than the average business.

• Monitor the sentiment around your brand
• Compliments the marketing on your website
• Engaging with your customers
• Building your reputation
• Social video generates 1200% more shares than text and image content combined.
• Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

• 98% of sales reps with 5000+ LinkedIn connections meet or surpass sales quotas.

• Capture local search
• Capture search engine search
• You don’t own your content (the platform owns it)
• Content becomes difficult to find after a few days
• Only 3% of general website traffic is driven by social media

• 45% of businesses send their leads one email per week.
• More than 35% of B2B marketers surveyed have established a lead nurturing strategy.
• 63% of marketers say their biggest content challenge is driving traffic and generating leads.
• 40-70%+ of businesses qualified leads aren’t yet ready to buy.
• 20-40% of webinar attendees become leads.
• 80% of new leads never translate into sales.
• Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost.
• 66% of people says that email nurturing was the best way to reengage leads.

Social proof is a psychological phenomenon where people conform to the actions of others by having the assumption that those actions are reflective of good behavior.

• 81% of consumers trust the advice of family and friends over businesses.
• 90% of people who recalled reading online reviews claimed that positive online reviews influence their buying decisions.

• Customer testimonials and case studies are considered the most effective content marketing tactics.
• Product reviews are 12x more trusted than product descriptions and sales copy written by manufacturers.
• Nearly 70% of online consumers look at a product review prior to making a purchase.
• 85% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts, which is up from 84% in 2016.

• 47%of marketers say they sometimes test alternate subject lines to optimize email performance.
• Personalized subject lines are 22% more likely to be opened. 
• 70% of marketers said their highest-performing emails were sent from a person, not a brand.
• 47% of emails are opened or discarded based solely on their subject line.
• 56% of brands using an emoji in their email subject line had a higher open rate than those that did not.
• Subject lines with a sense of urgency and exclusivity get a 22% higher open rate. 
• 70% of people over the age of 45 were susceptible to humor in a subject line but humor is not as likely to work on younger people.
• Email subject lines with 6-10 words have the highest open rate.

Radio Drives Search

• Based upon an analysis of over 2,100 local radio ads across 6 different categories:
  • Radio generated an average 29% lift in Google search activity.
  • Search as a result of radio advertising is greater on weekdays versus weekends
  • Radio driven search is higher during midday hours.
  • Quality of radio creative has a direct impact on increased search behavior.
• Radio is the leading reach platform: 92% of us listen to AM/FM radio over the airwaves, which is higher than TV viewership (87%), PC use (54%), smartphone use (81%), and tablet use (46%)
• More than 244.5 million American adults listen to the radio each month
• Audiences are becoming more diverse with more than 45 million Hispanic listeners and more than 35 million Black listeners a month

Top Formats:

• 1) Country
• 2) News/Talk Commercial and Non-commercial Combined
• 3) Adult Contemporary

Adults 18-34:

• More than 71.2 million adults 18-34 use radio each month;
• 90% of adults 18-34 are reached monthly by radio

Adults 35-49:

• Nearly 59.6 million adults 35-49 use radio each month;
• 94% of adults 35-49 reached monthly by radio

Adults 50 and older:

• Nearly 114.9 million adults 50+ use radio each month;
• 91% of adults 50+ reached monthly by radio