Why Social Media Isn’t Enough - Smart & Simple Communications

Why Social Media Isn't Enough

Social Media is a great start and necessary for a well balanced digital presence, but what are you missing if social media is all you have?

What is Social Media Great At?

Social Media is great for:

Building reputation
Monitoring the sentiment around your brand
Complimenting the marketing on your website
Engaging with your customers

Where Does Social Media Fall Short?

There are a few things that Social Media cannot do well, if at all.

Local Search
Cannot capture search engine traffic
You don’t own your content, the platform owns it
Content becomes difficult to find after a few days
Only 3% of general website traffic is driven by Social Media

What Can A Website Do?

Your website can be part of the online experience from the beginning to the end

90% of all searches begin with a search engine, not on social media
46% of all searches include local intent (meaning they are looking for a business near them)
28% of local intent result in sales

Let's Do The Math

Branson Missouri had 10,000,000 in 2021.

27,397

Visitors Per Day
x 4

The average person searches Google 4 times per day
109,589

Searches by visitors in Branson per day
46%

of all searches are looking for something local
50,411

Daily visitor searches with local intent in Branson
28%

of those searches result in a sale
14,115

Visitor Sales per day in Branson because someone landed on a website
$241

The average family of 4 spends $241 per day in Branson
$3,549,923

Thats $3,549,923.00 per day because of a simple search

You really cannot afford to be without a website.

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