You and Digital Advertising
The digital landscape has changed a lot in the last 15 years, and even more so since the pandemic. Almost 80% of people research now before they buy and of those 75% admit to judging a companies credibility based on their website design. Those who don’t have websites aren’t even in the mix.
It has never been more important to be current as well as relevant in order to compete in today’s marketing echo system.
The beauty of digital, that traditional media has never been able to offer, is knowing and being able to reach ONLY your target. You don’t have to know what your audience is watching and hoping they didn’t run to the kitchen because digital advertising meets only your audience where they are.
Digital Advertising encompasses a lot. It’s everything from Facebook to owning a website. It includes digital banners to TV commercials running on streaming platforms and everything in between.
Smart & Simple Digital Group can help you unwrap the digital world and guide you to the most effective, budget friendly solutions for you and your business.
Digital not only outsells but out preforms every other platform currently available and it’s completely trackable. Want to know if someone clicked on your digital ad and later came into your store? We can track that!
You’ve worked hard for your business! Don’t stay on the side lines!
Our List of Digital Products
Local Digital opportunities includes our 6 local radio websites, Branson4U, Legends 106.3 KRZK, My 100.1, New Country 102.9, The Original KHOZ, MoArk Sports.
- Rotating banner ads (ads that run at the top, buttom and right rail that link to your website)
- Contesting (This is a great way to start building your database with people interested in your products. With this comes a landing page, click through links to your website, banner ads, 3 social media posts to our radio station Facebook pages, and the database of entries so you can follow up and market to them.
- Featured Business Pages (This offers your business a landing page customized for your business, your logo at the top of the page with no more than 9 other businesses, banner ads driving traffic to the business pages and social media posts.
- Community Calendars (This robust calender offers free back links to your website. Traffic is driven to the calendar via on air mentions, social media and rotating banners. There is also an option of being a featured event that keeps your event at the top until the event passes.
Google Ads is an example of Pay-per-click (PPC) campaign. PPC campaigns allow businesses to set their budget for desired keywords within the market. The cost of keyword clicks can differ depending on how competitive that keyword is. Get in front of your audience faster and be at the top of the list at the exact moment users are searching for products, services and solutions. Our experts evaluate the best keywords and create content, based on your marketing goals.
- We start by finding search terms used by people living around your city, your state who would be good candidates for your businesess
- Next we try and forecast what we can expect for different budget levels using those key terms
- We write ads that sho on potential customers’ laptops, tablets and mobile phones that build your brand and drive comversions.
(The client will hear “This call is being recorded for
training and monitoring purposes” if requested)
Display advertising is a method of attracting your audience to your website or social media with banner ads on websites they go to.
We can target your audience based on the following:
- Keyword Search Retargeting (target users based on searches made from news sites travel sites, shopping comparison sites, blogs, forums and google searches)
- Contextual Targeted Ads (Ads that relate to content your audience is viewing)
- Retargeting Display Ads (Targeting users who have already visited your website)
- Mobile Geo-Fencing (This customizes your audience via their location, using data accurate up to 100 meters)
We can track success by clicks, views, foot traffic and conversions.
Responsive Guaranteed Display We can reach over 2 million sites and 90% of people on the internet. This platform allows for a wide range of targeting options and utilizes both static and responsive ad units to maximize available inventory.
Websites Did you know 75% of consumers admit to judge a companies credibility based on their website design? Your website is the hub for all of your digital and radio advertising. It becomes the unifying center piece in a holistic brand experience that is the main point of engagement for customers from any device at anytime.
- Personalized session with a professional web designer
- All websites are mobile optimized and responsive
- Clients have both options to make changes themselves or request changes/edits from their dedicated digital advisor
- Digital advisor can provide as much screen share training as requested at no additional cost.
Search Engine Optimization can help your website or local map listing be at or near the top of search results every time someone searches for your business name, products or services. Be the consistent solution each time your customer performs a search! (SEO Campaigns typically
require about 6 months for the benefits to start accumulating. Performance is best judged on a year over year basis which helps isolate for seasonal fluctuations.)
Social Posting on a consistent basis (12-15 times per month leads to increased brand recogition and staying top of mind with your customers. Branded campaign options include:
- Build (to raise awareness of a NEW business or location)
- Event (highlight an event to grab the customers attention)
- Presence (build brand loyalty and continue to engage with customers)
- Sales (Inspire your consumer to choose your brand over competitors)
Facebook Advertising Facebook/Instagram are incredibly flexible platforms with the ability to generate many different creative typs and campaign objectives! we find unique profiles specific to yiur ideal demographics including age, gender, interests, political affiliation, likes, hobbies, careers, etc.
Why Use Email?
Email Marketing is a cost efficient, powerful tool to promote your clients products, services, and brands by sending their ads to targeted email lists. Email Marketing lets you reach your ideal audience directly – right on their phones, computers, tablets or wrists!
Using one of the largest and most comprehensive databases in the marketplace today containing nearly 750 available targeting options and approximately 120 million emails with matching postal records.
During the campaign you’re able to see how well your email is received, with detailed metrics that can help tweak your strategy.
We take an opt-in list of intenders (people who have shown past purchase behavior or recent interest in a service or product) to advertise your product or service and produce potential client conversion.
Through a variety of online searches, Facebook events, subscriptions and other various online (and offline) behaviors, we can get a better idea of how potential customers choose your business.
We target intenders based on:
- Intender list (names, email, psycal addresses) of several thousand people who show intent on purchasing your product or service.
- Mobile/Display advertising to those intenders
- Native Advertising (Native advertising, also called sponsored content, is a type of advertising that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial, and manifests as a video, article or editorial.)
- Facebook Advertising
- Lookalike targeting to expand reach (Lookalike targeting is used when you want to target an audience that is similar to your existing customer base. To engage in this type of audience targeting, you first need to create a custom audience to tell Facebook what kind of users you’re looking to reach)
