Reach People Based on Real-World Location
Sometimes the right person isn’t defined by what they searched for or what page they visited — it’s where they are. Geofencing lets us draw a digital boundary around a place, so eligible people in or near that area may see your ads.
Some customers can’t be found by what they searched.
Not every prospect is typing your category into Google. Some are sitting at a competitor’s parking lot. Some are walking through a fairground. Some live in three specific zip codes you actually serve. Plenty of them never click an ad — but they pass right through a place where your message would matter.
Plain-English location targeting, set up around real places.
We don’t try to dazzle you with the data jargon. We talk in maps, miles and zip codes. You tell us where your customers live, work, shop or visit — we set the boundaries and run the campaign across display and video.
We can build a digital boundary around a location
A specific store, an event venue, a competitor address, a neighborhood, a route — anywhere worth being known in.
When eligible people enter that area, they may be served ads
Display and video creative across phones, tablets and other connected devices — within and around the area you defined.
This can support events, retail traffic, awareness or competitor-area campaigns
Five common shapes are below. Yours is probably one of them — or a combination of two.
- Boundaries built around real places — not vague audience labels.
- Radius, zip code or DMA targeting where applicable for broader reach.
- Behavioral and historical audience layers when they make sense.
- Display and video creative — the ad formats most people actually see.
- Foot traffic attribution where applicable — honest about what we can measure.
- Plain-English reporting on creative, day, location and device where available.
Capabilities you can mix and match.
No campaign uses all of these. We pick what fits the goal, the geography and the budget — then build the campaign around real places on a real map.
Geofencing
- Digital boundaries around specific locations
- Custom-shaped or circular fences
- Single or multiple locations per campaign
- Active for a defined window or ongoing
Radius & broader-area targeting
- Radius targeting around an address or pin
- DMA targeting where applicable
- Zip code targeting where applicable
- Combine fences with broader area layers
Audience layers
- Behavioral audience targeting
- Historical audience targeting
- Layer with location for sharper reach
- Use alone where location isn’t enough
Ad formats
- Display ads (banners, native units)
- Video ads (pre-roll, in-feed)
- Mobile and desktop placements
- Creative versions for the channel
Reporting
- Campaign reporting in plain English
- Performance by creative
- Performance by day & location
- Device breakdown where available
Attribution
- Foot traffic attribution where applicable
- Visit-tracking signals when available
- Honest about measurement limits
- No promised exact-visit numbers
Five common shapes a geofencing campaign can take.
Different goals need different fences. Here are the most common ways local businesses use this — yours probably looks like one of them, or a combination.
Event targeting
How it works We build a fence around the venue during the event window. Eligible people who enter that area may be served your ads — both during the event and for a period afterward.
Competitor-area awareness
How it works A fence around a competitor’s location can be used for awareness campaigns — keeping your business in front of people who are clearly in the market for what you do.
Retail traffic campaign
How it works A radius around your store, or a fence around the immediate trade area, focused on driving foot traffic. Often paired with a clear local offer that gives people a reason to visit today.
Recruitment event
How it works A fence around a job fair, trade school or competitor employer can keep your hiring message in front of people who are clearly thinking about their next role.
Service-area promotion
How it works A combination of zip-code and radius layers tuned to the exact area your business covers — so your impressions go to people who could actually become customers.
Geofencing makes the most sense if…
Location-based advertising works best when there’s a real, physical place at the center of your campaign — your store, an event, a competitor address, or the streets you actually drive on for service calls.
- You have a physical location and want to drive foot traffic to it.
- You’re sponsoring or attending an event and want to reach the crowd.
- You want awareness in front of customers near a competitor.
- You serve a specific set of zip codes or a defined radius — and only that.
- You’re hiring and want to reach candidates at events or trade schools.
- You want display and video ads tied to real places, not vague audience labels.
- You’re already running CTV or programmatic and want to add a location layer.
- You’d rather pay for impressions inside your service area than outside it.
Five steps. No data jargon required.
From the first conversation to a live campaign, you’ll know exactly where the fences are and what the ads are doing.
Define the goal
Event, retail traffic, competitor area, service area or recruitment — start with what you’re trying to do.
Map the area
We pick the locations, radius and any zip or DMA layers that make sense for the goal.
Build the creative
Display and video ads tuned to the location and the message, with versions per format.
Launch & monitor
Campaign goes live across phones and connected devices in and around the area.
Report & tune
Plain-English reports on creative, day, location and device — and adjustments as we learn.
Real answers about geofencing with us.
What exactly is geofencing in plain English?
It’s a digital boundary drawn around a real-world location. When eligible people enter that area, they may be served your ads on the apps, sites and connected devices they’re using. Think of it as picking a place on a map and saying, “I’d like to advertise to people in or near here.”
Will I know who walked into my store after seeing the ad?
Not by name. Foot traffic attribution exists where applicable, and it can give a directional sense of how many people who saw your ads later visited a location — but we don’t promise exact visit counts, and we won’t tell you “this specific person walked in.” We’re honest about what the data can and can’t say.
How small can a fence be?
It depends on the location. Standalone buildings, retail strips and event venues usually work great. Very small spaces inside larger structures (a single shop in a giant mall, for example) can be trickier, and we’ll tell you up front if the geography won’t cooperate.
What about a bigger area — can you do whole zip codes or a DMA?
Yes — DMA and zip code targeting is available where applicable, and we can layer a broader-area approach with tighter fences for the high-priority spots. Service-area campaigns often look like 3–5 zip codes plus a radius around the storefront.
Can I target a competitor’s location?
Yes, this is a common awareness play. The use case isn’t “steal a customer mid-purchase” — it’s “be visible to people who are clearly in the market for our category.” We’ll be straight with you about realistic expectations.
What ad formats are supported?
Display ads (banners and native units) and video ads (pre-roll and in-feed) on phones, tablets and other connected devices. We can produce the creative if you don’t have it, in the right sizes and lengths for the placements.
How is this different from regular CTV or programmatic?
Geofencing is part of our CTV & Programmatic toolkit — it’s the location layer. Regular programmatic targets people based on audience signals; geofencing targets them based on places. Most campaigns use both. See the full CTV & Programmatic page for the bigger picture.
What does it cost?
It depends on the size of the area, the campaign goal and the ad formats. After a quick conversation about what you have in mind, we’ll send a written campaign review with options — no pressure to move forward. We don’t show pricing publicly because the numbers vary too much by campaign shape.
Let’s review your geofencing campaign.
Tell us the location, the goal and the timing. We’ll send back a written campaign review — what we’d recommend, what it could look like, and an honest read on what the data can and can’t tell you.
Looking at the bigger picture? See our full Streaming TV, CTV & Programmatic page — geofencing is one of six channels in that toolkit.
Request a campaign review
We’ll review the location and goal, then respond within 1 business day with a written campaign review.