Put Your Business in Front of the Right Audience
Your customers are watching, streaming, scrolling and moving between devices all day. We help you show up across the screens they’re already on — targeted by location, interests and the goals of your campaign.
Your customers are spread across screens — and most of it isn’t cable.
The same household watches local news on a smart TV, the game on a phone, YouTube on a tablet, and Hulu on the same big screen as Netflix. A traditional ad-buying approach can’t follow them — but a coordinated streaming and digital plan can.
Reach the right people, on the right screens, with the right message.
We build campaigns around your real audience and your real service area — not “everybody who happens to be watching.” Targeting is based on location, household details, interests, behaviors and the goal of the campaign. The rest is making sure the message lands when it counts.
Reach the right people
Target by location, interests, in-market signals and homeowner/income data — only where it’s available and useful.
Across the right screens
Streaming TV, online video, display, YouTube, email and audio — wherever your audience actually spends their attention.
With the right message
A clear, branded ad built for the platform — your video on a TV, your offer in a feed, your reminder on a phone.
- Targeting by city, zip code, regional market or geofenced location.
- Premium streaming inventory across major streaming services.
- Free ad-supported streaming TV (FAST) channel placement.
- Sports streaming opportunities when relevant to your audience.
- Plain-English Smart & Simple campaign reporting — no jargon.
- Creative production support if you need a video or display ad.
Everything that goes into a working campaign.
Every plan is built around what fits your audience, market and budget. These are the pieces we draw from.
Streaming TV inventory
- Connected TV (CTV) advertising
- OTT streaming advertising
- Free ad-supported streaming TV (FAST)
- Premium streaming inventory
- Sports streaming opportunities
Online video & display
- Programmatic display
- Programmatic video
- YouTube / video advertising
- Streaming audio (when included)
Targeting by where
- Geo-targeting around your service area
- Geo-fencing (specific physical places)
- Zip code targeting where available
- Regional market (DMA) targeting
Targeting by who
- Behavioral targeting (interests, habits)
- In-market audiences (people actively shopping)
- Homeowner and income targeting where available
- Audience reinforcement (retargeting)
Email & direct reach
- Targeted email campaigns
- List-based audience targeting
- Coordinated with other digital tactics
Reporting & creative
- Smart & Simple campaign reporting
- Plain-English performance summaries
- Creative production support when needed
Six ways to reach your audience.
Most plans use two or three of these together — picked based on your audience, your goal and what makes the most sense for your budget.
Streaming TV / CTV
Run TV-quality ads on streaming services and connected TVs — Hulu, Roku, smart TV apps and similar — instead of (or alongside) traditional cable.
Programmatic display
Banner and rich-media ads placed across thousands of websites and apps your audience already visits — automatically targeted to the right people.
Geofencing
Draw a virtual fence around a specific physical location — an event, a neighborhood, a competitor, a venue — and serve ads to phones that enter it.
Targeted email
Send a branded email message to a curated list of opted-in households that match your audience profile — homeowners, in-market buyers, specific zip codes.
YouTube & video
Pre-roll, mid-roll and bumper ads on YouTube and across the web’s video network — the largest video audience outside of streaming TV itself.
Streaming audio
Audio ads on streaming music and podcast services — reaching listeners during commutes, workouts, and times when video isn’t an option.
Streaming and digital make sense if…
If any of these match your situation, a Streaming TV Campaign Review is the easiest place to start. We’ll be honest about whether it’s the right fit before either of us spends a dollar.
- You want to build brand awareness across your local market.
- You’re running a seasonal campaign that needs reach in a window.
- You’re promoting a one-time event and need eyes on it fast.
- You want to reach a specific neighborhood, zip code or regional market.
- You have a video spot (or want one) and need it in front of the right audience.
- You’re already running radio and want to extend the schedule into streaming.
- You want to retarget people who’ve visited your site but didn’t convert.
- You’re expanding into a new service area and need to introduce yourself.
Need a video spot? We can produce that too.
If you don’t have a video ready — or your current spot needs a refresh — Smart & Simple can handle creative production end to end. Same team, same process, all coordinated with your campaign.
Five steps. Clear at every stage.
From defining the goal to monthly reporting, you’ll always know what’s running, where, and how it’s performing.
Define the goal
What success looks like — awareness, leads, event traffic, brand lift.
Choose the audience
Geography, household details, interests and behaviors that match.
Build the media plan
Right channels, right budget split, right inventory for the goal.
Prepare creative
Use what you have — or we produce video, display and email creative.
Launch and report
Campaign goes live. Plain-English Smart & Simple reporting follows.
Real answers about streaming & digital with us.
What’s the difference between streaming TV ads and traditional cable TV ads?
Cable buys you a slot on a network, in a region, at a time. Streaming TV ads run inside streaming shows on connected TVs and devices — and you can target by neighborhood, household type and interests instead of buying a whole regional market. The video looks just as professional; the difference is precision and waste.
Will my ad show up on Netflix or Disney+?
Some streaming services have ad tiers we can buy into and some don’t, and that mix changes regularly. We’ll be straight with you about which platforms are realistic for your campaign during the review. Plenty of high-quality streaming inventory exists either way.
Do I need a video already?
For streaming TV and YouTube, yes — a video is the ad. If you don’t have one or it needs a refresh, we can produce it. Display, email and audio campaigns don’t need video and can launch with simpler creative.
How precise can the targeting really get?
Pretty precise. We can target by zip code, regional market, neighborhood, geofenced location, household interests, in-market signals, homeowner status, income and more — depending on the platform and what’s available. We use what’s accurate and useful, not every option for the sake of it.
How does geofencing actually work?
We draw an invisible boundary around a real-world location — say, a trade show, a competitor’s parking lot, or a few specific neighborhoods. Phones that enter that area get added to a list, and we serve ads to them later. It’s a tool for hyper-local campaigns where physical location matters.
What’s the minimum budget to make this worth doing?
Most streaming and digital campaigns start in the low-thousands per month — enough to actually be seen by your audience. We’ll recommend a realistic minimum for your specific market and goals during the review. If your budget is too small for it to work, we’ll tell you.
How will I know if it’s working?
You get plain-English Smart & Simple campaign reporting on a regular cadence — impressions, video completion, clicks, geographic delivery, audience reach. We translate the numbers, not just dump them. If something needs adjusting, we adjust it.
What does it cost?
Plans are custom because every campaign mixes different channels, audiences and time windows. After your free Streaming TV Campaign Review, we’ll send a written plan with options and pricing — no pressure to move forward.
Let’s start with a free Streaming TV Campaign Review.
Tell us your geography, your audience and what you’d like to accomplish. We’ll send back a written plan with channel recommendations, audience targeting and a realistic budget — no cost, no obligation.
Prefer to talk first? You can also schedule a Clarity Call — 20 minutes, no pressure.
Request your review
We’ll review your audience, geography and goals — and send a written campaign plan within 3 business days.