Digital Terms You Should Know

Digital Terms You Should Know
Be Smart.Be Simple.Be Seen

Does it sound like digital people are speaking a different language? Here is a short list and definitions of digital terms that will help you understand that language.

Of course there are many terms not on this list, but this is a good start when you are starting your digital journey.

Conversion Rate

Conversion rate is the percentage of customers, that take a specific action. If you want them to click a button and they do…that is a conversion. If you want the cash register to ring, and it does…that is a conversion.

SEO Search Engine Optimization

Search engine optimization (SEO) is the process of increasing the amount and quality of traffic to your website from unpaid web search results.

SEM Search Engine Marketing

SEM is how you market your website on search engines. It is a combination of SEO and paid search.

SERP Search Engine Results Page

SERP is the page of results when someone types a term in an engine. The higher your SERP rank, the more likely it will be clicked.


An impression is how many times your content has been shown.

CTR Click Through Rate

CTR is the percentage of clicks your content has had.

CPM Cost Per Mille

CPM is cost per thousand impressions. CPM is often used for setting the price of a given paid ad campaign.

CPC Cost Per Click

Cost per click (CPC) is the cost of each click in a paid search campaign.

CMS Content Management System

A content management system (CMS) is a type of software designed to simplify the process of creating a website and publishing content. 

Bounce Rate

Bounce rate is when a user lands on a single page and leaves with no other action.