Social Media is a great start and necessary for a well balanced digital presence, but what are you missing if social media is all you have?
What is Social Media Great At?
Social Media is great for:
- Building reputation
- Monitoring the sentiment around your brand
- Complimenting the marketing on your website
- Engaging with your customers
Where Does Social Media Fall Short?
There are a few things that Social Media cannot do well, if at all.
- Local Search
- Cannot capture search engine traffic
- You don’t own your content, the platform owns it
- Content becomes difficult to find after a few days
- Only 3% of general website traffic is driven by Social Media
What Can A Website Do?
Your website can be part of the online experience from the beginning to the end
- 90% of all searches begin with a search engine, not on social media
- 46% of all searches include local intent (meaning they are looking for a business near them)
- 28% of local intent result in sales
Let’s Do The Math
Branson Missouri had 10,000,000 in 2021.
27,397
Visitors Per Day
x 4
The average person searches Google 4 times per day
109,589
Searches by visitors in Branson per day
46%
of all searches are looking for something local
50,411
Daily visitor searches with local intent in Branson
28%
of those searches result in a sale
14,115
Visitor Sales per day in Branson because someone landed on a website
$241
The average family of 4 spends $241 per day in Branson
$3,549,923
Thats $3,549,923.00 per day because of a simple search
You really cannot afford to be without a website.