Is your advertising is feeding your funnel? If not, you're throwing your money down the wrong funnel!!

A marketing funnel, or sales funnel, is a model that represents the journey potential customers take from first becoming aware of a product or service to making a purchase. Here’s a breakdown of its stages:

Awareness: This is the top of the funnel. Potential customers become aware of your product or service through advertising, social media, word of mouth, etc. The goal is to capture their attention and make them aware of your brand.

Interest: In this stage, potential customers express interest in what you offer. They might follow your social media accounts, sign up for newsletters, or visit your website or store to learn more about your products or services.

Consideration: Potential customers evaluate your product or service, comparing it to alternatives. They might read reviews, look for testimonials, or engage with your sales team to ask questions. Your goal here is to provide valuable information that helps them see the benefits and advantages of your offering.

Intent: At this point, potential customers are leaning towards making a purchase. They might add items to their cart, download a demo, or request a quote. This stage is about encouraging them to take the final steps toward a purchase.

Evaluation: Before making a final decision, customers might seek confirmation that they’re making the right choice. This could involve last-minute comparisons, seeking opinions from friends or family, or looking for any final information.

Purchase: The bottom of the funnel, where the potential customer completes the purchase and becomes an actual customer.

Post-Purchase: This stage involves maintaining the relationship with the customer through follow-ups, customer service, and nurturing to encourage repeat purchases and build loyalty.

The marketing funnel helps businesses understand and map out the customer journey, identify where they might lose potential customers, and develop strategies to move them through each stage effectively. By optimizing each stage, businesses have the best chance of increasing revenue, and improving overall marketing efficacy.