How Much Does Radio Advertising Cost?

Close up of a radio studio mixing console with illuminated controls and a microphone stand, where radio advertising spots are produced

Radio advertising does not have one price. What you pay comes down to five things: the size of the market you want to reach, the time of day your spot runs, how often it runs, what it takes to produce the ad, and whether you are buying premium inventory or leftover inventory. Two businesses in […]