Reach Customers While They Listen
Your customers aren’t always staring at a screen — but they almost always have something in their ears. Streaming audio reaches them in music, podcasts and audiobooks, with non-skippable messages voiced for the channel and the moment.
Customers aren’t always watching. They’re almost always listening.
The drive to work. The walk with the dog. The afternoon at the gym. The commute home. The yard work on Saturday. None of those moments involve looking at a screen — but most of them involve a podcast, a playlist or an audiobook. If your message lives only on screens, you’re missing the rest of the day.
Voice-driven audio ads, placed where people are already listening.
We write and produce streaming audio ads built for the way people actually consume audio — non-skippable, voice-led, and short enough to land before the music or podcast resumes. We use what you already have or produce something new.
Where they’re already listening
Music, podcast and audiobook environments — across the apps and devices people use on the go.
Non-skippable, voice-driven
A focused 15- or 30-second audio message. Voice-driven storytelling that fits the channel — and gets to the point.
Use what you have, or build new
Got a radio spot that’s working? We can adapt it. Need new audio? We’ll write, voice and produce it.
- Reaches people on phones, tablets and connected devices — not just at home.
- Non-skippable audio messages between songs, episodes and chapters.
- :15 and :30 audio creative options, voiced for the channel.
- DMA-level targeting for local relevance.
- Reuse existing radio or streaming audio when it fits.
- Plain-English reporting on creative, publisher, daypart, geo and device — where available.
Capabilities you can mix to fit the campaign.
No campaign needs every piece of this. We scope what fits the goal, the audience and the budget — then make sure the message lands in the right environments.
Audio environments
- Music streaming environments
- Podcast environments
- Audiobook & broader audio environments
- Inventory across major streaming categories
Mobile-first reach
- Mobile reach as the primary surface
- Phones, tablets and connected devices
- Reaches people on the go, not just at home
- Non-skippable placements
Voice-driven creative
- Voice-driven storytelling
- Customizable messaging
- :15 audio creative
- :30 audio creative
Targeting
- DMA targeting
- Geo-level focus
- Daypart-level scheduling
- Campaign-level targeting layers
Reporting
- Performance reporting in plain English
- Reporting by creative & publisher
- Reporting by device & device type
- Reporting by daypart, geo & daily — where available
Creative options
- Use existing radio or streaming audio
- New audio production when scoped
- Multiple length variants
- Voiceover & sound design support
Streaming audio fits if…
Streaming audio works best when there’s a clear message, a specific audience and a reason to be in someone’s ear during the parts of the day a screen-only campaign can’t reach.
- You’re building brand awareness in your local market.
- You’re promoting an event and need broad reach in the lead-up.
- You have a retail offer that benefits from frequency and recall.
- You want to send service reminders — seasonal tune-ups, check-ups, refills.
- You’re recruiting and want to reach candidates outside their work day.
- You’re already on broadcast radio and want to extend the reach digitally.
- You want to be in front of mobile listeners — drivers, walkers, gym-goers.
- You’d rather your spot be heard all the way through than scrolled past.
Five things that make audio ads land.
Streaming audio rewards focused, conversational creative — not radio scripts read at twice the speed. Here’s what consistently works.
Mention the brand early
Listeners decide whether to tune in within seconds. Lead with who you are, not the slow build-up.
Use a clear CTA
One ask, one place to go. A specific URL, a phone number, or an offer code — not three different next steps.
Keep it conversational
Audio is intimate. Write the way a real person would say it — not the way a press release reads.
Make it local when possible
A street name, a neighborhood, a local landmark. Specifics make people lean in — generics make them tune out.
Use sound thoughtfully
Music and effects should support the message, not fight it. Less is usually more — especially on a small phone speaker.
Five steps. From concept to in someone’s ears.
Most campaigns can launch within a couple of weeks — faster if you already have the audio creative ready to go.
Define the goal
Awareness, event, retail, recruitment or radio extension — start with what you’re trying to do.
Pick environments
Music, podcast or audiobook — based on where the audience actually listens.
Build the creative
:15 or :30 spot. Adapt your existing radio or produce new audio from scratch.
Launch & target
DMA, daypart and audience layers tuned to the goal. Campaign goes live across devices.
Report & tune
Plain-English reports on creative, publisher, daypart and device — and adjustments as we learn.
Real answers about streaming audio with us.
How is this different from regular radio?
Regular broadcast radio reaches a station’s listeners on FM/AM. Streaming audio reaches people listening to digital audio on their phones and connected devices — music apps, podcasts, audiobooks. The two work great together: broadcast for in-market saturation, streaming for the rest of the day when people are away from radio.
Can I use my existing radio spot?
Often, yes. If your radio creative still works for the message, we can adapt it for streaming. If it needs to be tightened or rewritten for the channel, we can do that too — or produce something new from scratch.
Where exactly do my ads play?
Across the broad categories of streaming audio — music apps, podcast platforms, and audiobook environments — on phones, tablets and connected devices. We don’t promise specific named platforms publicly because availability varies by campaign and by audience, and we’ll talk through the realistic mix during the campaign review.
Are these ads non-skippable?
Yes — that’s a core feature. Streaming audio ads play between songs, episodes or chapters and the listener has to hear them through before the content resumes. That’s why a focused, well-written :15 or :30 message is so important.
What kind of targeting can you do?
DMA-level targeting, plus geographic and daypart layers, with campaign-level audience targeting where applicable. We won’t pretend we can target one specific listener by name — we tune for the right audience at the right time.
What does the reporting look like?
Plain-English reports on the things that matter — creative performance, publisher placement, device and device type, daypart, geo and daily performance, where available. We’re honest about which signals are reliable and which are directional.
How is this different from podcast advertising specifically?
Podcast advertising is one piece of streaming audio — and we can do that. Streaming audio also covers music streaming and audiobook environments, which gives you reach beyond just podcast listeners. Most campaigns use a mix.
What does it cost?
It depends on the campaign goal, the audience and the geography. After a quick conversation we’ll send a written campaign review with options. We don’t show pricing or minimums publicly because the right number depends on the campaign shape.
Let’s review your streaming audio campaign.
Tell us the goal, the audience and the geography. We’ll come back with a written campaign review — what we’d recommend, where we’d run it, and what creative would work best.
Looking at the bigger picture? See our full Streaming TV, CTV & Programmatic page — streaming audio is one of the channels in that toolkit.
Request a campaign review
We’ll review your campaign goal and audience, then respond within 1 business day with a written review and recommendations.